Search results for "physiological measurement"

showing 4 items of 4 documents

The background music-content congruence of TV advertisements: A neurophysiological study

2021

Abstract Music affects viewers’ responses to advertisements. In this study we present the findings of an experiment that investigates the emotional and cognitive reactions of subjects’ brains during exposure to television advertisements with music congruent, and incongruent, with the advertisement content. We analyze the electroencephalography signals and eye-tracking behaviors of a group of 90 women watching six TV advertisements. The study's findings suggested that incongruent music generates higher levels of attention and advertisement recall. On the other hand, frontal asymmetry measured through electroencephalography was shown to be higher with congruent music. Similarly, cognitive wor…

Economics and EconometricsEXPRESION GRAFICA EN LA INGENIERIAHF5001-6182Strategy and ManagementESTADISTICA E INVESTIGACION OPERATIVAEffectivenessElectroencephalographybehavioral disciplines and activitiesCongruence (geometry)AdvertisingmedicineBusinessBusiness and International ManagementContent (Freudian dream analysis)CongruencyMarketingmedicine.diagnostic_testRecallAdvertisingCognitionNeurophysiological measurementhumanitiesFrontal asymmetryCognitive workloadEye-trackingPsychologyhuman activitiesMusicEuropean Research on Management and Business Economics
researchProduct

Capturing cognitive load management during authentic virtual reality flight training with behavioural and physiological indicators

2023

Background Cognitive load (CL) management is essential in safety-critical fields so that professionals can monitor and control their cognitive resources efficiently to perform and solve scenarios in a timely and safe manner, even in complex and unexpected circumstances. Thus, cognitive load theory (CLT) can be used to design virtual reality (VR) training programmes for professional learning in these fields. Objectives We studied CL management performance through behavioural indicators in authentic VR flight training and explored if and to what extent physiological data was associated with CL management performance. Methods The expert (n = 8) and novice pilots (n = 6) performed three approac…

kognitiivinen kuormituscognitive load managementcognitive loadkuormitussimulationprofessional learningvirtuaalitodellisuusComputer Science ApplicationsEducationlentäminenpsyykkinen kuormittavuusmittarit (mittaus)tietokoneavusteinen oppiminenvirtual realitylentäjätsimulointikäyttäytyminenphysiological measurementsfysiologiset vaikutuksetJournal of Computer Assisted Learning
researchProduct

NEW METHODS DEEPENING UNDERSTANDING OF STUDENTS' EXPERIENCES AND THEIR RELATION TO PHYSIOLOGICAL ALERTNESS VARIATIONS DURING LEARNING

2019

In this study we explored whether physiological measurement technologies could be used in a combination with traditional educational research methods to investigate learning experiences. We aimed, first, to explore individual physiological reactions during learning and how these reactions relate to experiences, emotions and contexts of learning and, second, to test new methodology and its suitability for investigating learning. The data was collected during a teacher education programme in a Finnish university. A total of 14 students participated in the study. The data was collected during two contact periods of three days and the weekends after them, ten days in total. We used a mixed meth…

learning experienceaikuiskoulutussykeoppiminenoppimiskokemukseteducationheart rate variabilityemotionAlertnessadult learningtunteetphysiological measurementPsychologyRelation (history of concept)fysiologiset vaikutuksetCognitive psychologyEDULEARN Proceedings
researchProduct

METHODOLOGY DEVELOPMENT IN ADULT LEARNING RESEARCH. COMBINING PHYSIOLOGICAL REACTIONS AND LEARNING EXPERIENCES IN SIMULATION-BASED LEARNING ENVIRONME…

2020

We aim to clarify whether physiological measurement technologies can be used in combination with traditional educational research methods to investigate learning experience. We developed an interdisciplinary research design for multilevel investigation of adult learning experience. We collected data in aviation simulations and forestry simulations, to show both similarities and differences between different learning situations. Both settings utilize high quality virtual simulations allowing learning to occur in near authentic situations. The learning situations were structured pedagogically in a similar way. They involve learner-instructor interaction in a one-on-one setting and follow a tr…

learning experienceaikuiskoulutussykeoppimisympäristöSimulation based learningoppiminenoppimiskokemuksetComputer sciencemittausheart rate variabilityemotionneurofysiologiaadult learningtunteetHuman–computer interactionphysiological measurementsimulaatioharjoittelusimulointieegAdult Learningfysiologiset vaikutuksetEDULEARN Proceedings
researchProduct